Press Releases
Meguiar's Car Care Chemicals Only Please
Oceanside, CA – March 2009 – Can exclusivity of brand
really make a difference in your detailing business? There is one company so loyal
to its chemical brand that it's making a huge impact on the use and education of
auto detailing chemicals, supplies and equipment around the world. The Total Pros
Inc, owned and operated by auto detailing professional and industry expert Mel Craig,
is teaching and training professionals, new detailing business owners, and do it
yourselfers on the art of proper selection and use of auto detailing and car care
chemicals.
And Craig really believes it is an art. "Car care chemicals are the most misunderstood
portion of the auto detailing and car care business," enlightens Craig. His message
is being heard all over the world and this message is, "Meguiar's Car Care products
only please!" Craig recognizes quality and success and chose to exclusively represent
Meguiar's products even before his company, The Total Pros, opened its doors in
2008. "Meguiar's is the oldest and most respected name in both the professional
and retail sector of this industry," claims Craig. "We are seeing more and more
people listening to what we teach in the selection of auto detailing and car care
chemicals. Our students around the world have been extremely receptive."
What Meguiar's has been able to accomplish is what no other car care chemical manufacturer
has been able to do. They built a world-renowned brand. A top-notch brand that people
can trust and count on. It's no surprise, then, that when Craig opened his business,
he not only decided to represent Meguiar's chemicals exclusively, but he wrapped
his personal vehicle from bumper to bumper with the Meguiar's logos. Why? "The Meguiar's
chemical and car care history dates back to 1901. It's a name synonymous with integrity
and a level of professionalism that has gained brand recognition throughout the
US and internationally. I wanted to let our students and clients know right away
that they should also use only the best chemicals available," suggests Craig.
So, what's all the controversy about branding and does branding work? Simply stated,
‘yes!' Instant brand recognition is what every company in the world tries to accomplish
once they go to market with a new product or service. A great way to take advantage
of branding is by riding on the coattails of a company that has already built the
brand's popularity.
Because of his relationship with Meguiar's, and his devotion to using and promoting
only the best products, The Total Pros Inc is being recognized throughout the world
as a company with which people want to do business. "I'm not sure where I would
be right now if Meguiar's and The Total Pros hadn't joined forces to offer great
training and the unsurpassed line of Meguiar's chemicals and products. I can honestly
say that the Meguiar's team and the Meguiar's product line has given me the industry
popularity and brand recognition that has quickly propelled my young company to
levels not seen in the business world today," Craig says with a proud smile.
Craig and the rest of his training staff at The Total Pros Inc are teaching everyone
how to use the brand of Meguiar's chemicals. "It's truly a simple choice with brand,
support, and ease of use. And it's the perfect choice for any professional auto
detailer, car enthusiast or do-it-yourselfer. One of the best things about the Meguiar's
chemical line is the ease of use and color coordination," teaches Craig. "Using
the Professional Meguiar's chemical line is very easy and has been simply designed
by Meguiar's. Their product labels are easy to read and understand. The Meguiar's
line is also color coordinated. All the trigger sprayer bottles are color coordinated
to match the chemicals. The applicator bottles are labeled and all bottles are marked
with the proper MSDS safety information in both English and Spanish."
Craig teaches a system he calls the 3 combinations. The 3 combinations are choice
of equipment, choice of pads, and choice of chemicals, which make a huge impact
in the paint correction process.
- Choice of Equipment:
- High-speed buffer
- Cyclo dual head orbital
- Meguiar's DA Polisher
- Many other DA Polishers
- Choice of Pads:
- Wool cutting
- Foam cutting
- Foam polishing
- Foam finishing
- Foam Application
- Choice of Chemicals:
- Meguiar's compounds
- Meguiar's polishes
- Meguiar's waxes and sealants
Craig invented his 3 combination teaching criteria back in the mid 1990s while watching
a late night television show during which golf pro Tiger Woods was being featured
and talked about his choice of combinations he uses on the fairway. It's an interesting
story you'll have to ask Craig about if you ever meet up with him.
If the team at The Total Pros rolls a vehicle into their detail shop and they can't
restore the painted surface back to life, nobody can. It's not bragging about being
a better detailer, but Craig is convinced that it does not make any difference that
he does not use or carry a variety of other chemical brands. "If the paint can be
restored, Meguiar's chemicals and products can make that happen. And, in most cases,
the product works faster with high end results.
"What I have at my disposal with the Meguiar's line of professional detailing chemicals,
the choice of high speed or Cyclo dual head orbital polisher, along with the right
choice of pads, is everything I need to restore the damage on any painted surface,"
emphasizes Craig. "Meguiar's Chemicals work and Meguiar's makes sure that they build
their product line to get the job done without worry or concern." Craig's exclusive
use of the Meguiar's line has also earned him a position on the testing team for
new products being developed by Meguiar's. The Total Pros shop has been known to
secretly test Meguiar's products still in the development stages. Craig is the first
to see many of these innovative products and give input to Meguiar's, Jason Rose
and the rest of their R & D team. He knows that improved products will equal
improved results for his clients, customers and students. And happy clients matter
most to Craig.
"You always want to start with the least aggressive combination choice for two reasons.
First, it gives you the chance to get the job done as quickly as possible which
allows you the opportunity to show less labor and more profit in the final finished
product. Secondly, it allows your customer to receive their vehicle back in a timely
manner," teaches Craig. Setting up your mobile rig, shop or detail center with the
line of Meguiar's chemicals and products has a very professional appearance as well.
The more professional you look the better brand you build for yourself. Looking
and running a professional business is half the battle, "exclaims Craig, who has
owned both mobile and shop businesses for over 25 years.
"Now I'm teaching and passing on these great ideas to everyone. Anyone looking to
expand their business opportunity, those just getting started in this lucrative
business, car enthusiasts, and even loyal Meguiar's customers who already respect
the line as much as I do," exudes Craig. "I challenge everyone to do what I've done:
brand yourself with the Meguiar's chemicals and products that can help you increase
your business, build your brand and gain your customer trust and loyalty no matter
where you are located or what type of detailing business you have. It's a win-win
combination that could change your life.
Contact:
Mel Craig, President
The Total Pros
mel@thetotalpros.com
760.721.8030 x 102